Before independence, biscuits were a luxury only the rich could afford. Parle changed this forever by making biscuits affordable for every Indian household.
In 1929, Mohanlal Chauhan founded Parle in Mumbai’s Vile Parle. After learning biscuit-making in Germany, he returned with machines and started production with just 12 workers.
Parle grew from a small local factory into one of the world’s biggest biscuit brands. Today, its products are sold across the US, Europe, Africa, Bangladesh, Sri Lanka, and many other countries.
Parle built a massive network of 130+ factories, 7000+ distributors, and 7.5 million retail outlets. This ensures Parle biscuits are available from big cities to remote villages.
Parle created products for every taste preference: Sweet lovers enjoy Parle-G and Hide & Seek, while Monaco and Crack Jack became favorites for salty and sweet-salty snack lovers.
To reduce dependence on Parle-G, Parle expanded into snacks, cakes, juices, candies, and chocolates. Brands like Mango Bite and Melody became hugely popular across India.
Despite rising inflation, Parle kept Parle-G affordable through “shrinkflation” - reducing packet quantity instead of sharply increasing prices, helping maintain the iconic ₹5 price point.
Parle positioned itself as “India’s own biscuit brand.” Generations grew up eating Parle-G with tea, creating deep emotional attachment and unmatched brand loyalty.